Digital Marketing "from zero to hero"
Date |
Time |
Location |
Spaces Left |
Cost |
Enrol |
Add to Cart |
| 5 x Fri, 8 August - 5 September | 09:00 am - 12:00 pm | Byron Community College - Mullum Campus | 5 | $300.00 |
Introduction:
MODULE 1: Webspace, Domains, & WordPress first steps
Learn about domain & webspace hosting, internet basics and file transfer from your computer to your web server; since WordPress is the most used content management system (CMS) in the world nowadays, we will get started with WordPress installations from scratch and important first settings
MODULE 2: HTML basics & Content Marketing
HTML (hypertext mark-up language) is the foundation of the internet, and until now, a basic understanding oft HTML will greatly help in terms of web development, search engine optimisation (SEO), and content creation. Important aspects of content writing will be discussed to have a good starting point to the broader topic of Content Marketing
MODULE 3: SEO: Keyword Research, Technical SEO & Off-page SEO
The foundation of a good SEO campaign is usually an in-depth keyword research, ideally conducted with the help of Google Ads Keyword Planner, and other professional tools. With this foundation, websites can be built following a logical and SEO-focused structure which will also be the basis for effective PPC campaigns using Google Ads. Key aspects of technical and off-page SEO will give you a complete first picture of the complex field of search engine optimisation.
MODULE 4: Paid Ads & Social Media
PPC ("pay per click") campaigns can help you right away to drive relevant traffic to your website. However, there are some very important aspects to consider - no matter, if you want to use Google Ads, Meta (Facebook & Instagram), or any other digital marketing platform. Apart from paid ads, we will also cover some "organic" social media.
MODULE 5:
You'll learn how to make data-driven decisions, measure key KPIs in the world of digital marketing, and use high-end technologies to improve your campaigns. Explore insightful campaign analyses, activity ratings, and competitor assessments.
What to bring
- Computer if you have one but are not necessary
- Notebook and pen
Important information
Once your enrolment is completed you will receive a confirmation email. This email will include your receipt and inform you of the dates, times and venue for your course. It will also let you know of anything you need to take to class with you.
Please make sure that you give us a valid email address and mobile number as any course changes will be communicated via sms or email.
Students are required to be 15 years old and above at the time of enrolment.
Click here to read our Refund Policy
With small class sizes for a better learning experience, our courses can fill up fast, but they also need a minimum number of enrolments to run, so avoid disappointment and enrol early!
Tutor Profile:
John Rueth is a Filipino-German entrepreneur, digital strategist, and endurance athlete based in the Byron Shire. With over 15 years of experience in digital marketing and international business, he has founded and scaled multiple companies across Germany, the Philippines, and Australia. His work spans performance marketing, e-commerce, SEO, tourism, and intercultural communication.
ohn combines analytical thinking with creative strategy to help others navigate the digital world with clarity and confidence. As co-founder of Kapwa Travel and host of the Ausdauerwelt podcast, he brings a storytelling approach to complex topics and is passionate about empowering individuals and small businesses to grow sustainably. A firm believer in lifelong learning, John’s teaching style is hands-on, approachable, and grounded in real-world experience.
At Byron Community College, he offers a “from zero to hero” pathway for anyone wanting to understand, apply, and thrive in digital marketing — no prior experience required.
Social Links:
https://www.linkedin.com/in/john-rueth/
https://www.instagram.com/john.rueth/
