Digital Marketing "from zero to hero" 1 day Intensive
Introduction:
1-Day Intensive Workshop
Want to grow your business or side hustle but don't know where to start with digital marketing? This practical one-day workshop provides an introduction to the key concepts and tools used by successful businesses to attract customers and grow online.
Ideal for small business owners, freelancers, entrepreneurs and anyone wanting to better understand modern marketing, this workshop combines real-world examples with practical advice that participants can apply immediately.
Topics Covered
Marketing Fundamentals & Business Growth- Understanding your target audience
- Pricing, margins and growth fundamentals
- Leads, conversions and customer acquisition
- How Google works
- Keyword research and search intent
- Creating content that attracts customers
- Google Ads fundamentals
- Facebook and Instagram advertising
- Building awareness and generating leads
- Building trust with reviews and testimonials
- Simple CRM and lead management systems
- Partnerships and practical growth strategies
Throughout the day there will be opportunities for questions, discussion and applying the concepts to your own business.
Who is this workshop for?
- Small business owners
- Freelancers and consultants
- Start-ups and entrepreneurs
- Community organisations
- Anyone interested in digital marketing
No prior marketing experience is required.
Participants are encouraged to bring a notebook or laptop and examples from their own business or project.
What to bring
- Computer if you have one but are not necessary
- Notebook and pen
- and examples from their own business or project
Important information
Once your enrolment is completed you will receive a confirmation email. This email will include your receipt and inform you of the dates, times and venue for your course. It will also let you know of anything you need to take to class with you.
Please make sure that you give us a valid email address and mobile number as any course changes will be communicated via sms or email.
Students are required to be 15 years old and above at the time of enrolment.
Click here to read our Refund Policy
With small class sizes for a better learning experience, our courses can fill up fast, but they also need a minimum number of enrolments to run, so avoid disappointment and enrol early!
Tutor Profile:
John Rueth
John Rueth is a Filipino-German entrepreneur, digital strategist, and endurance athlete based in the Byron Shire. With over 15 years of experience in digital marketing and international business, he has founded and scaled multiple companies across Germany, the Philippines, and Australia. His work spans performance marketing, e-commerce, SEO, tourism, and intercultural communication.
ohn combines analytical thinking with creative strategy to help others navigate the digital world with clarity and confidence. As co-founder of Kapwa Travel and host of the Ausdauerwelt podcast, he brings a storytelling approach to complex topics and is passionate about empowering individuals and small businesses to grow sustainably. A firm believer in lifelong learning, John’s teaching style is hands-on, approachable, and grounded in real-world experience.
At Byron Community College, he offers a “from zero to hero” pathway for anyone wanting to understand, apply, and thrive in digital marketing — no prior experience required.
Social Links:
https://www.linkedin.com/in/john-rueth/
https://www.instagram.com/john.rueth/
