Written by: Tyneal Alexander from Ritual Consulting In today’s fast-paced digital world, we’re constantly bombarded with content. Whether it’s on social media, emails, or websites, it can be hard for a brand to cut through the noise and truly connect with its audience. So, what’s the secret to standing out? It’s storytelling. Storytelling isn’t just a buzzword; it’s a powerful tool that taps into the psychology of how we connect with content. We, as humans, are wired to connect emotionally first, and then use our rational brain to process information. This emotional connection is why storytelling works so well in...

Written by: Tyneal Alexander from Ritual Consulting Starting a business is hard enough, but when it comes to marketing, many business owners find themselves feeling overwhelmed—especially when it comes to social media. Instagram, in particular, can feel daunting. The platform is constantly evolving, and it can seem like there’s always something new to learn or another trend to follow. But what if I told you Instagram doesn’t have to be as intimidating as it seems? Building your brand on Instagram with the right foundation, can become a meaningful tool to grow your brand, build a loyal community, and ultimately acquire...

Written by: Tyneal Alexander from Ritual Consulting Let’s face it—marketing can be a bit overwhelming, especially when you’re juggling so many other things in your business. It’s easy to get caught up in the hustle and forget the basics. But trust me, avoiding a few common marketing mistakes can make a world of difference. In this blog, I’m sharing five marketing mistakes many small business owners make—and more importantly, how to fix them so you can start seeing real results. 1. Not Understanding Your Brand’s Why Here’s the thing: if you don’t know why you’re in business, how can you...